A phone-led outbound campaign for a new-to-market project leadership service, putting a specialist consultancy directly in front of senior decision-makers at MSPs and service delivery partners across the UK.
Coordinated Solutions helps organisations improve project delivery through stronger project leadership: from stepping into live projects, to resetting how delivery works, to building capability across teams. Founded by Kristian Harris, the consultancy was built to make strong project leadership more consistent, so businesses can move from reactive delivery to structured, confident execution instead of relying on individual effort to hold everything together.
Their work runs through three routes into the same idea: Project Leadership as a Service, where experienced leaders step into live customer delivery; The Delivery Reset, a structured review of how delivery is really working and what needs to change; and The Project Manager Mindset, practical training for capable people asked to lead important work alongside their day job. All three are underpinned by the Delivery Leadership System, built on three pillars: Clarity, Traction and Transformation.
Coordinated Solutions' project leadership offering was new to market. The challenge was not only reaching senior decision-makers. It was introducing an unfamiliar service in a way the market instantly recognised and understood, while gathering as much real time feedback as possible on how the proposition was landing.
We refined the audience to MSPs and service delivery partners across the UK, targeting Managing Directors, senior delivery leaders and project experts. These are exactly the people who feel delivery pressure first, and exactly the people who are hardest to get on the phone.
For this campaign we went direct to senior decision-makers by phone. Because the service was new, every conversation was built to do two jobs at once: introduce the offering in plain, recognisable language, and gather intelligence on how each prospect actually handles project delivery today.
That information-gathering approach did the heavy lifting. Conversation after conversation surfaced the same pain points, with leaders admitting they handle things poorly when a new client lands without the capacity to deliver, or when an existing project leader leaves mid-project. Those admissions became the hook, letting us position Coordinated Solutions as the trusted senior capacity to call on, and earning the introduction with the founder.
In nine weeks, the campaign delivered 19 booked meetings, each with a senior decision-making persona, and each secured without Coordinated Solutions having to build or staff the outreach function themselves.
The bookings spanned exactly the seniority the campaign set out to reach:
