A cross-border outbound campaign for a specialist customs, logistics and supply chain consultancy operating across the UK and Ireland.
Customs Complete is a London-based customs and logistics specialist operating across the UK and Ireland. They provide end-to-end customs, freight and supply chain solutions for importers and exporters of all sizes — covering import and export declarations, safety and security filings, transit documents, and full freight forwarding.
With offices on both sides of the Irish Sea, Customs Complete are well placed to support businesses navigating the post-Brexit UK-EU trading environment, particularly for goods moving between Ireland, France, and Great Britain.
Customs Complete needed to build a pipeline of qualified conversations with businesses actively importing and exporting across the UK-France corridor — a segment with specific, time-sensitive compliance needs that rewards a specialist over a generalist.
The campaign had to work across two markets simultaneously, reaching decision-makers in both the UK and France with messaging relevant to their specific trading position.
Our team ran a dual-market outbound campaign across the UK and France, targeting businesses with active cross-border trade flows. Each track was tailored to the trading relationship of the audience — UK businesses importing and exporting, and French businesses trading with the UK.
Decision-makers at UK businesses actively importing and exporting, with a focus on those managing customs compliance obligations in the post-Brexit environment.
Decision-makers at French businesses importing from and exporting to the UK — a segment with specific cross-border documentation and customs clearance needs.
A focused pipeline of qualified conversations across two markets in six weeks — delivered without Customs Complete having to build or staff the outreach function themselves.