A multi-region, dual-track outbound campaign for one of the world's leading supply chain technology networks.
Elemica is a global supply chain technology company, founded in 2000 by major chemical industry players including Bayer, Dow, and DuPont. Today, the Elemica network connects over 20,000 suppliers, manufacturers, logistics providers, and carriers — processing more than $1 trillion in commerce annually.
Their SaaS platform automates the flow of orders, shipments, invoices, and quality documents across complex global supply chains, serving leading manufacturers across chemicals, life sciences, industrial, and consumer goods sectors.
Elemica needed to generate qualified pipeline across the USA, Europe, and APAC — reaching two distinct audiences: large manufacturers evaluating supply chain transformation, and the ERP and implementation partners who influence those buying decisions.
The scale and complexity of the target market made it essential to run both tracks in parallel, without diluting the message or the quality of conversations.
Our team ran a dual-track outbound campaign targeting both end users and partner channels across three regions simultaneously. Each track carried its own messaging — tailored to the priorities of supply chain and operations decision-makers on one side, and ERP and transformation partners on the other.
Supply chain, operations, and customer services decision-makers at large manufacturers with complex, multi-tier supply chains across the USA, Europe, and APAC.
ERP and digital transformation implementation partners operating in the same regions — positioned as a route to accelerated pipeline through mutual client relationships.
A high-velocity pipeline built across three regions in less than two months — without Elemica having to build or staff the outreach function internally. Both audience tracks delivered, with qualified conversations opened at large manufacturers and with key implementation partners.
